B2C e-commerce turnover is expected to reach almost 21 billion USD in 2019.
The Brazil E-commerce report delves into the details of the B2C e-commerce market in Brazil, including connectivity, digital readiness, and device usage. The report also includes interviews with experts from software corporation SAP and PagBrasil, the leading online payment-processing service in Brazil.
Infrastructure & Logistics
Brazil appears lacking in all the main e-commerce indices, ranking low in the Logistical Performance, Ease of Doing Business, and E-Government Development indices.
However, internet inclusivity is a stronger point for Brazil, and internet penetration of the general population is improving. Additionally, the GDP continues to increase with a steady growth rate – the economy is certainly boosting the e-commerce sector.
E-commerce Landscape
The distribution of online shoppers leans slightly towards females, with most shoppers being in the Southeast of the country. The most purchased category by revenue share is household appliances, followed by mobile phones, then home furnishing and decoration. Among the top online retailers, B2W Digital is leading the market, followed by MercadoLivre and Alibaba. Black Friday and Christmas season generate very impressive sales figures.
