Poland: A booming e-commerce market you can’t ignore

Poland is emerging as one of Europe’s most dynamic e-commerce markets, currently ranking as the 17th largest in the world.

With a population of over 40 million and a rapidly growing economy, the country presents an exceptional opportunity for global retailers looking to expand their reach.

A nation of frequent online shoppers

Poles have embraced online shopping at an impressive rate, with nearly 50% of consumers making online purchases at least once a week. This increasing digital adoption, combined with a strong appetite for international brands, makes Poland an ideal market for cross-border e-commerce.

Marketplaces dominate e-commerce in Poland

Online marketplaces are the go-to shopping destination for Polish consumers. In 2024, a staggering 86% of Polish shoppers made purchases through platforms like Allegro, Amazon, and eBay. For international merchants, leveraging these marketplaces can be a powerful way to establish a foothold and gain visibility in this high-potential market.

What Polish shoppers love to buy online

Polish consumers are enthusiastic cross-border shoppers, frequently purchasing fashion, cosmetics, personal care products, health and drugstore essentials, as well as books, movies, music, and games. Their willingness to buy from international brands presents an exciting opportunity for global retailers to tap into new revenue streams.

The rise of social commerce

Social commerce is set for exponential growth in Poland. Between 2024 and 2028, the sector is expected to nearly double in size, highlighting the increasing influence of social media in the eCommerce landscape. Retailers that integrate seamless social shopping experiences into their strategies will have a competitive edge.

Seamless delivery with Asendia

Success in e-commerce isn’t just about selling - it’s about delivering. At Asendia, we understand the importance of reliable, fast, and flexible shipping solutions. Our e-PAQ solutions are designed to help retailers effortlessly reach Polish shoppers while ensuring a seamless customer experience. With e-PAQ Select Home Delivery, you can offer:

• A fully optimized logistics process for efficient order fulfillment.
• Best-in-class final-mile carriers for speedy and reliable deliveries.
• Ultimate delivery flexibility—customers can change their delivery address and date or redirect parcels to one of the 31,000 pick-up points in Poland.

Expand your e-commerce business in Poland

Poland’s thriving e-commerce landscape, coupled with its high cross-border shopping activity, presents a golden opportunity for retailers looking to expand. With Asendia’s tailored solutions, you can confidently enter this market, delight Polish consumers, and grow your business.

Ready to tap into the Polish e-commerce boom?

Get in touch with Asendia today and let’s make international shipping seamless!