China B2C E-commerce Report 2019

04 December, 2019

E-Commerce Destinations

B2C e-commerce turnover is expected to reach more than $723 billion USD in 2019

'China’s rising middle class is willing to spend more and more on quality goods. The main reasons for purchasing abroad are for well-known brands, product quality and the guarantee of authentic products.’
Elodie Vauthierr, E-commerce Product Manager, Asendia

The China E-commerce Report explores the B2C e-commerce market in China, including connectivity, digital readiness, and device usage. It also includes several interviews with experts from SAP, Computop, and Asendia.

Infrastructure & Logistics

China appears to be slightly lacking in all e-commerce indices, including the Logistical Performance Index, the Ease of Doing Business Index, and the E-Government Development Index. Additionally, it seems that Internet Inclusivity is a weak point for China.

However, China is improving with the internet penetration of the general population, and GDP continues to increase with a steady growth rate above 6%.

E-commerce Landscape

Last year, the number of new online shoppers in China was more than 76 million people, with Alipay as the most popular payment provider. Regarding international e-commerce, most purchases are food items. The top online shopping sites are Taobao, Pinduoduo, and JD.com.

If you want to learn more about leading marketplaces in other segments, download the China E-commerce Report now. You’ll find additional information on market penetration and a general overview of the Chinese e-commerce market.

 

New call-to-action

 

Related Asendia Insights
21/01/2021

Asendia's Chief HR Office explains how we are striding towards a greener…

This article was written and published by http://www.parcelandpostaltechnologyinternational.com in December 2020. 

Barbara Schielke is Asendia's Chief…

19/01/2021

Russia 2020: E-commerce Country Report

In partnership with Asendia, RetailX has published the Russia 2020: E-commerce Country Report - essential reading for any e-tailer who wants to gain a…

13/01/2021

Brexit deal done: what does it mean for online retailers?

The EU and UK finally agreed on a long-awaited trade deal with just days to spare, and the treaty will apply from 1st January 2021. Here we pick out…