The Entertainer

The Entertainer chose Asendia as a partner to help them expand cross-border in Europe. With France being their biggest international market, Asendia - with parent company La Poste - was the natural choice.

About The Entertainer

As one of the largest toy retailers in the UK with an average of one new store opening every month, the company has firm core values; It donates some of its profits via its charitable wing, The Grant Foundation, named after its founders. It doesn’t trade on a Sunday. It only sells toys with real play value. It takes recycling very seriously.

Whilst The Entertainer has a profitable business in its shops, it has a fast-growing, multichannel operation – 20% of its total sales are now made via its website, www.thetoyshop.com. Whilst sales are growing in France and Germany, the company plans to tap more markets in Europe, both east and west, through its online business.

The Entertainer Case Study

 


 

The Challenge

The Entertainer first came to Asendia in 2012, at present they require efficient cross-border parcel services for its French customers with whom they want to be seen as local. Being something of a seasonal business, The Entertainer was looking to have more control on the logistics of its business at peak times.

 

The Solution

Asendia offered Priority Mail and Colissimo, a French parcel delivery service. Colissimo is the market leading solution in France and is provided by La Poste, one of Asendia’s founding partners.

Asendia manages the whole distribution, tracked and non-tracked, for their French customers. Colissimo has a number of delivery options that are a ‘must have’ in France and it has excellent brand recognition, therefore The Entertainer experiences less complaints, they have happier customers and are already looking at using further Asendia services. We work very closely operationally for the peak season and furnish The Entertainer with a personalised collection plan to meet their needs.

 

Asendia solutions help you to optimise your b2c e-commerce logistics, to keep costs down and customer satisfaction high.

 

 

AsendiaInsightsLogo

18 June, 2026

複雑化する税関規則に対応し、成長を実現する最適なEU配送ソリューションの選び方

推定読了時間:4分
戦略から実行へ

これまでの記事では、EUの税関制度の変更により、従来の配送モデルがより複雑化し、予測が難しくなっている状況について解説してきました。では、次のステップは何でしょうか。

18 June, 2026

DDU・DDPのその先へ: 新たな税関規則に対応した最適なEU配送戦略の選び方

推定読了時間:5分 
変更点の理解から適切な意思決定まで 

EU(欧州連合)の顧客向けに商品を発送している企業であれば、2026年に予定されている税関制度の変更について、すでに関心を持ち情報収集を進めていることでしょう。

18 June, 2026

2026年7月1日に施行される新しいEU税関規則が越境ECに与える影響

   欧州連合(EU)の消費者向けに商品を販売している事業者は、2026年7月1日に施行されるEU税関制度の大幅な改正について今から備えておく必要があります。

   この改正は、EU域外からEUへ輸入される越境EC貨物の取り扱いを大きく変えるもので、ほぼすべての小口貨物が対象となります。