How to use print placement to appeal to new readers and advertisers
Sales of traditional publications such as newspapers continue to decline at a rate of around
Avilan is a private direct marketing e-retail company, based in New York, selling health supplements and beauty products for men’s health, weight loss and skin problems.
When Avilan first came to Asendia in 2011, they required worldwide daily distribution of consumer orders of health supplements, including supplying packaging, online management of 100,000 stock items, printed dispatch paperwork and online reporting.
Asendia provides storage and fulfilment at its 60,000 sq. ft. facility in Bedford, processing approx. 30,000 orders per month to the UK and globally. We also provide print services.
Significant cost savings were achieved using profiled services and our Royal Mail Tracked contract, rather than using Royal Mail itself. Recently, we have moved to Hermes Tracked for further cost savings, with Colissimo to France and ParcelPlus to Germany and the Netherlands. As Avilan’s business grew, it benefitted from Asendia’s size – we are able to manage volumes and offer cost-effective fulfilment and mailing solutions – and from our global presence when Avilan expanded into Asia. With quick delivery paramount, Avilan set up an account with Asendia’s business in Singapore, rather than shipping from the USA or the UK.
For the past three years Asendia has been our shipping and fulfilment partner for European and international markets. With their flexibility in handling complex requirements, we have been able to succeed in expanding our business and bottom line. Being a global health and beauty online retailer, we are very happy with Asendia and would recommend others in e-commerce to use their services.