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Asendia, the joint venture between La Poste and Swiss Post, today publishes its whitepaper The secrets of e-commerce success in Switzerland . This new report provides cross-border retailers with a toolkit to expand their e-commerce business in Switzerland, a small country full of potential.
For the past eight years, Switzerland has been the most competitive economy in the world and perfect conditions for e-commerce driven exporters. With 61% of Swiss online shoppers (3.1m people) spending CHF 3b / USD 3.08b / RMB 20b annually in cross-border purchases and the country ranking second in Europe – after the UK – for the amount consumers spend online each year (CHF 2,400 / USD 2,460 / RMB 16,000 per capita), Switzerland proves itself to be a promising and strong market for foreign retailers.
However, having a multi-cultural population (German, French, and Italian speaking), non-EU customs and taxes, and payment preferences, Switzerland can be a daunting country for e-commerce expansion. With this in mind, Asendia combined insights on the market itself, consumer behaviour, delivery trends, and practical advice, to guide international businesses in their Swiss e-commerce adventures.
Asendia’s recommendations include: