Customers are highly unlikely to buy from online brands more than once if their delivery arrives damaged or in poor packaging. That’s why it’s so important to ensure that, if you’re delivering to customers – especially if items have further to travel internationally – the goods you’re sending are properly packed.
Choose the right packaging materials
The balance between the cost of packing materials and ensuring you have the right level of quality is always a difficult one for retailers to achieve. Box choice is especially crucial, as this will have an impact on the cost of shipping, as well as how well protected the items are inside during transit. It’s also worth ensuring that you have the right materials to seal the package – you’ll need strong parcel tape to keep the box tightly closed so that it doesn’t come open during its journey.
Protecting items in transit
Particularly if you’re sending fragile items, it’s important to make sure that items are protected. For that you’ll need to use cushioning, such as bubble wrap or packing peanuts. If you’re pursuing a more environmentally friendly policy for your packaging then there are a range of options, from recycled tissue paper through to biodegradable popcorn. When packaging up large items, consider doubling up on protective wrapping, as well as a second outer box. With large items it’s especially important to ensure that the box is the right size or you might find that the contents burst through.
Packing the parcel
When you’re packing up more than one item, be sure to protect and wrap each one individually. Place items so that there is enough space for them to fit snugly into the box but not so much that they will move around while they are in transit. If you have multiple items then place the heaviest at the bottom of the box to anchor it. Seal your parcel well – cover the corners and edges and use a double layer of packaging tape just to be sure.
Mistakes to avoid
- Outer boxes that are too big or too small – both will result in damaged goods
- Low quality packaging – your materials need to be weather proof and suitable for transit
- Misusing second hand packaging – if you’re reusing old boxes make sure they are strong enough for the new contents. It’s important to remove old labels too – for example, if you leave a hazard label on a box from a previous delivery then your package will get stopped at customs.
- Not taking care of fragile items – provide extra layers of protection for fragile items and place them in the centre of a box to keep them away from the sides where damage is the most likely.
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In this ebook you'll get information to help you choose the right international delivery provider for your business.