---
title: Asendia’s Yvette Hooites reveals expert insights on the USA’s vast and lucrative e-commerce market
description: Asendia’s Yvette Hooites reveals expert insights on the USA’s vast and lucrative e-commerce market
---

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# [Asendia’s Yvette Hooites reveals expert insights on the USA’s vast and lucrative e-commerce market](https://www.asendia.hk/en/asendia-insights/yvette-hooties-discusses-usa)

 Written by [Asendia](https://www.asendia.hk/en/asendia-insights/author/asendia) | Mar 31, 2021 7:42:00 AM

#### The USA is the epicentre of the e-commerce ‘big-bang’. Host to the world’s first ever e-commerce transaction (reportedly conducted between the long-haired students of Stanford and MIT in 1972), America has continued to lead the way in online retail, both in terms of sales volumes and technology, ever since.

With a GDP of over US$21 trillion and a growing base of more than 256m active internet shoppers who each spend on average $2,773 per year, the significance of this market simply cannot be overstated.

Asendia Product Manager, and expert in all things e-commerce, Yvette Hooites, shared her insights on the US market in an interview with RetailX. Read on to find out what she had to say.

 

##### **Q&A with Yvette Hooites**

##### **PRODUCT MANAGER, ASENDIA**

**1) What trends have you observed in the USA concerning e-commerce market size?**

*E-commerce is growing across the world, including in America. There, the pandemic has had a huge impact on online shopping behaviour, boosting sales of everything from fashion and multimedia to groceries and other everyday products. Many new consumers are turning to e-commerce and those who already bought online are buying more. I think that, because US e-tailers have invested in customising the shopping experience and in tech like artificial intelligence interactions with shoppers, we can expect this trend to continue.*

**2) What, for you, has been the most exciting recent development in US e-commerce?**

*The trend for smaller, local businesses adopting online shopping. It allows shoppers to benefit from the convenience of e-commerce and still support their local retailers in these difficult times. Naturally, a future step for some of these companies will be to find new revenue streams in cross-border retail. Not only will this mean they can expand, but also that they can bring local products to destinations they couldn’t before.*

**3) What are the main trends you see among American consumers when it comes to delivery?**

*Flexibility will be really important in the future. More options will be developed to allow the consumer to receive deliveries when and where they want – and change their mind easily. This is going to require carriers to invest in technology for tracking, routing, customer websites and apps. Speed will always be important, but we’re seeing a trend for shoppers accepting slower delivery if it’s much better for the environment.*

**Still curious? For a comprehensive yet concise look at e-commerce trends in the USA, and to read the rest of Yvette’s interview, download the USA 2020: E-commerce Country Report by RetailX in partnership with Asendia.

**

 

[View full post](https://www.asendia.hk/en/asendia-insights/yvette-hooties-discusses-usa)

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