---
title: UK B2C E-commerce Report 2019
description: "The E-commerce Report: United Kingdom 2019 explores the details of the B2C e-commerce market in the UK, including consumer behaviours and trends. The report also includes an in-depth interview with an expert from SAP Customer Experience."
---

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# [UK B2C E-commerce Report 2019](https://www.asendia.hk/en/asendia-insights/uk-b2c-e-commerce-report-2019)

 Written by [Asendia](https://www.asendia.hk/en/asendia-insights/author/asendia) | Jul 24, 2019 8:51:00 AM

96% of the general population is expected to be online this year.

*‘Consumers want to feel good about the products they buy. In the end, it is all about building a trusted relationship between brands and consumers.’*  
Mark de Bruijn, Vice President, SAP Customer Experience

The E-commerce Report: United Kingdom 2019 explores the details of the B2C e-commerce market in the UK, including consumer behaviours and trends. The report also includes an in-depth interview with an expert from SAP Customer Experience.

**Infrastructure & Logistics**

The United Kingdom ranks highly in all of the main e-commerce indices, including the Logistical Performance Index, the Ease of Doing Business Index and the E-Government Development Index. Internet inclusivity is also a very strong point for the UK.

The UK is doing exceptionally well with internet penetration of the general population. Furthermore, the GDP continues to increase with a steady growth rate; the economy is boosting the e-commerce sector, both domestically as well as cross-border.

**E-commerce Landscape**

As usual for most developed e-commerce markets, the main advantage of shopping online for consumers in the UK is the ‘ease to compare prices’ and ‘more choice’. With regards to payment methods, most British e-shoppers use PayPal to purchase online.

 

**If you want to learn more about the leading marketplaces in all retail segments, download the UK e-commerce Report now. You’ll also find key information on delivery methods and a general overview of the Great British e-commerce market. **

[View full post](https://www.asendia.hk/en/asendia-insights/uk-b2c-e-commerce-report-2019)

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