---
title: Discover new opportunities for German e-commerce
description: Discover the key trends, challenges and opportunities in the German market as Oliver Schleiss discusses this e-commerce powerhouse
---

[Asendia Insights ](https://www.asendia.hk/en/asendia-insights)

# [Discover new opportunities for German e-commerce](https://www.asendia.hk/en/asendia-insights/asendias-oliver-schleiss-discusses-new-opportunities-in-german-e-commerce)

 Written by [Asendia](https://www.asendia.hk/en/asendia-insights/author/asendia) | Sep 17, 2021 6:20:00 AM

#### What is next for German e-commerce, and how can e-tailers keep building on the impressive growth achieved?

 

More and more German consumers shifted to shopping online during the pandemic, therefore the e-commerce market became increasingly competitive. At the same time e-tailers faced Covid-19 related challenges across the supply chain, while having to achieve compliance with complex new Brexit and EU laws. However, thanks to fast-tracked customer service and delivery innovations and support from their supply chain partners, e-commerce players have shown resilience and successfully risen to meet a host of challenges.

###### So what is next for German e-commerce?

To find out, we spoke to Oliver Schleiss, Chief Sales Officer, Asendia Germany, who has spent over 20 years working in international logistics and distribution. He’s experienced first-hand the digital transformation of European e-commerce, and changing consumer attitudes to the online experience. Here he shares his insights into the future of e-commerce in Germany.

 

##### ****

##### ** **

##### **Q&A with Oliver Schleiss **Chief Sales Officer, Asendia Germany

 

 

 

**1) ****What new opportunities are opening up for e-commerce retailers selling in or to Germany?**

*Digitalisation continues to drive growth and bring exciting new opportunities to both retailers and consumers in Germany. Shoppers benefit from an agile and more mature **e-commerce service, with a wider range of distance-selling solutions and better product offerings. For e-tailers, visibility on the larger marketplaces can quickly generate new customers and customer segments. German consumers are very open to cross-border ecommerce, as long as estimated delivery times are adhered to. They don’t mind waiting, just that the goods arrive when expected.*

 

**2) ****What impact will the growing awareness of sustainability have on the German market?**

*For smaller retailers, sustainability offers a chance to really stand out from the big players by offering customers green products delivered in sustainable packaging and using eco-friendly transport methods. However, I think we will see more e-tailers – along with more consumers – thinking carefully about how to minimise the carbon footprint of ecommerce. The growing popularity of the Green Party in Germany is proof of this.*

 

 

##### Want to know more?

##### For an in-depth, detailed analysis of developments in German e-commerce, and to read the rest of Oliver‘s interview, download the Germany 2021 E-commerce Country Report by RetailX in partnership with Asendia.

 

 

[View full post](https://www.asendia.hk/en/asendia-insights/asendias-oliver-schleiss-discusses-new-opportunities-in-german-e-commerce)

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